The Global Persian Virtual Group is an online gathering place for all Microsoft Data Platform and Business Intelligence professionals speaking the Persian language.


Next Meeting: Thu, Feb 23 2017

Shopping Basket Analysis

Language: N/A
Event Type: Online
Online Meeting URL:


UTC : Thu, Feb 23 2017 11:30 - 12:30
Event Time : Thu, Feb 23 2017 11:30 - 12:30 UTC
Your Local Time: Thu, Feb 23 2017 11:30 - 12:30


Direction: None

Featured Presentation

Shopping Basket Analysis

Speaker: Saeid Yousefi, Senior BI Consultant

Summary: In shopping centers, recognizing products that sell together, is very important and valuable. This knowledge is used for a new arrangement of products in the shelf, in other words moving these items close to each other to drive sales; and also on online stores is used for intelligent recommendation of other products to customers which is called cross selling in marketing. Now in this example, I want to show the implementation of this data mining analysis for finding items which sell together, which is known as our Descriptive Goal. And creating a mechanism (Decision Support System) to recommend to customers automatically and intelligently, based on their purchase history and the purchase history of other people who bought the same items which is known as Predictive Goal in this scenario.

About Saeid: Saeid is Senior Business Intelligence Consultant, and delivered consulting in many large organizations such as banks and factories. He is Instructor of BI courses to near 1000 people so far in Sematec and Faratar az Danesh institutes. Saeid is also owner and founder of Kherdmand Business Intelligence System. See more information at


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